We all love a good statistic don’t we? As marketers, there’s nothing better than diving into some of the latest statistics that relate to the very industry we work in.
What follows as an extensive, ever-updated and always expanding guide to digital marketing statistics in 2022.
You can find statistics type by section, or just browse the list in its entirety.
Digital marketing spend is set to exceed $615bn in 2022
78% of businesses are projected to invest in digital over print media
69% of all advertising spend is projected to be generated via mobile devices by 2027
Over 70% of marketers have claimed to increase their companies image (digital reputation) with digital marketing
Content Marketing Institute, 2020
Video and events are expected to be the top digital forms of content-marketing investment in 2022
Content Marketing Institute, 2022
58.5% of internet users surveyed by Hootsuite (2022) said they purchased at least one product online each week. Free delivery was the top purchase driver.