First up we’ve got Rytr. While it might not have as many templates and tools as some of the other top-end options, it’s highly affordable and can help you with rewriting content, in addition to writing things afresh.
Features
- Rytr has over 20 different tones of voice that you can choose between, allowing you to match your content to a wide variety of brand guidelines.
- The educational content on how to use Rytr is impressive, and the community has a big say on improving features.
- For users who want to rewrite existing content, perhaps to make it fresher and more appealing, Rytr offers a nifty clean-up tool that can improve readability, similar to Grammarly.
Pros
- Highly affordable, with a free plan available and the unlimited plan coming in at just $29 per month
- Great community support, with a forum and plenty of opportunities to get your questions answered
- Customisable tone of voice, with over 20 different options
Cons
- Only around 30 templates, which is just a third of what options like Jasper and Copy.ai have on offer
- AI created content often needs more editing than other tools
Pricing
There are three pricing options:
Free plan: 5000 characters per month
Saver plan – $9 per month: 50,000 characters per month
Unlimited plan – $29 per month: Unlimited characters, priority support and a dedicated account manager
What marks ClosersCopy apart from all of the competitors is that it doesn’t use GPT-3, the most popular deep learning AI writing program, instead it uses its own AI solution. Whether or not you you prefer the content it produces will depend, partly on personal preference, but it does mean that if you’ve given up on GPT-3 using options, it might be time to give ClosersCopy a try.
Features
- In terms of templates and languages, the numbers are impressive. They offer over 900 templates, and content creation in over 120+ languages. For international users, this will doubtless be highly attractive.
- It also features an app with SEO integration and a text editor, to help optimise your content while on the move.
Pros
- It comes with a massive number of templates and a wide variety of language options
- Features a different underlying AI technology, especially attractive if you’re not keen on GPT-3
Cons
- No free options at the moment, entry price is quite high compared to other options
- Some users have reported that the AI can be laggy and unreliable
Pricing
There are three main pricing options:
Power – $49.99 per month: 300 AI runs per month
Superpower – $79.99 per month: Unlimited SEO audits and IA runs
Superpower Squad – $99.99 per month: Optimised for teams
Copy.ai is one of Jasper’s main competitors, offering many of the same services but often for a lower cost. The service provides over 100 templates, again in line with high-level competitors such as Japer and Copysmith.ai. Unlike a lot of the competitors, it features a good free option, which can be incredibly useful for finding out if you get along with AI writing assistants or not.
Features
- It’s easy to customise each piece of content that Copy.ai helps you make, allowing you to create a healthy balance between automated content and human-derived structure.
- The 100+ templates cater to most possible scenarios, and if you find that there’s not one that’s quite right for your purposes, you can use their freestyle tool.
- Their long-form blog creation tool, First Draft Wizard, is great at helping you develop an initial outline for your blog and then fill in each subsection as you go along.
Pros
- Great free option and well priced tiers, especially compared to other similar platforms
- Useful features such as First Draft Wizard help ensure that it isn’t overly complex to use
- Generally easy to get to grips with, with plenty of tutorials and support available
Cons
- No integrated SEO tools, which a lot of the competing options do offer
Pricing
There are three main price brackets:
Free plan: 10 credits per month, with 100 bonus credits in the first month
Pro – $49 per month, $35 per month if billed annually: unlimited credits, priority support
Enterprise – custom price: unlimited credits, with additional collaboration features for larger teams
As the name suggests, Article Forge is centred on long-form copy, generally in the form of articles. It’s good at its job, but if you also want a tool that can help you with shorter ads and other short-form copy, it might not be the one for you.
Features
- Article Forge is integrated with Copyscape, so you can make sure that none of the articles it helps you make are plagiarised.
- It also connects to the CMS that you’re using, and can automatically post articles to help cut labour.
Pros
- Affordable standard option with a high word limit, making it suitable for blog writers and the like
- Simple, reasonably easy to get used to using it
Cons
- Only good for long-form copy, not ideal for ads, product descriptions or other short-form copy you may require
Pricing
There are two main price brackets:
Standard – $27 per month when billed annually: 250,000 words per month
Unlimited – $57 per month when billed annually: Unlimited words
Wordtune is more optimised to help you rewrite content, making it a better tool for those who want to put the finishing touches on a piece.
It’s a useful tool, but with a slightly different focus to the other options listed here – more closely linked to the editing stages than actual content production. In this sense, it’s more similar to Grammarly than Jasper, but it certainly has its merits.
Check out my full Wordtune review to learn more about this awesome tool.
Features
- It helps you to rewrite your copy, helping with adjusting tone and flow as you go along to match the exact style you’re aiming for.
- Wordtune can also help you to expand or shorten content, to help you match word counts in a variety of settings.
Pros
- Great for puting the finishing touches on articles, not just for marketers but also for journalists and academics
Cons
- Not optimised for writing content afresh, no templates, and it only works in English
Pricing
There are three price brackets:
Free: 10 rewrites per day
Premium – $9.99 per month: Unlimited rewrites and other functions
Premium for teams – contact Wordtune directly: unlimited rewrites, optimised for teams
Copysmith is another great option, with a model that focuses on providing optimised content for e-commerce. It can be used for other businesses and for long form content, but is definitely best at creating product descriptions and other e-commerce focused pieces of short-form copy.
Features
- Copysmith.ai features multiple integrated platforms, most of which facilitate the optimization of e-commerce sites. These include Faze SEO, Google Ads, Shopify, and WooCommerce.
- Copysmith.ai is incredible for international clients, supporting a massive 60+ languages.
- Copysmith.ai also supports easy collaboration with a bigger team, meaning you don’t have to keep sending documents around via email.
Pros
- Great for e-commerce, with a wide variety of useful integrated tools
- Supports an impressive array of languages
- Useful plagiarism checker that runs on a credit system
Cons
- Not great for blog writing or other long form content creation
- Limited in terms of templates on offer, with around 30 compared to Copy.ai and Jasper’s 100+ on offer
Pricing
There are three main pricing blocks:
Starter – $19 per month: 50 credits per month, with 20 plagiarism checks
Professional – $59 per month: 400 credits per month, with 100 plagiarism checks
Enterprise – contact Copysmith.ai directly: unlimited credits and unlimited plagiarism checks, and other benefits such as an account manager
Simplified places an emphasis on design, not just on content creation. It makes a great option for those who’re looking to make content in a more creative environment, even if it doesn’t have as many copy focused tools compared to other options.
Features
- Simplified is great for working in a team, and has some awesome collaborative tools to facilitate that.
- It also has great tools to help with publishing on social media, graphic design, and video editing. Some of these features are only available in certain price brackets however.
- Like the other high-end tools, it supports writing in over 25 languages.
Pros
- Great for making creative content, with tools for graphic design and video
- Mobile friendly and integrated with a wide variety of tools and sites, including Google Drive, Shopify and Pixabay
- Good variety of pricing options
Cons
- While great for design, it’s not optimised for those who just want to write copy and content
Pricing
There are four pricing options:
Free: 1,000 words per month
Small teams – $12 per month: 20,000 words per month
Business – $24 per month: 50,000 words per month
Growth – $99 per month: unlimited words
For marketers who need impressively optimised short-form copy, Anyword might be a great options. It can grade your content based on a complex, data driven conversion score, helping you to create the best SEO content possible. One important thing to note – the higher price brackets are extremely expensive, especially compared to other similar services. Check out my Anyword review for a more detailed breakdown on this tool specifically.
Features
- Anyword specialises on taking data related to your brand and business and providing you with optimised content. Most of their features focus on this specialised, but highly valuable, offering.
Pros
- Excellent at driving traffic and making use of data
- Can automatically boost on-site copy
- Great for bigger businesses that want the best results possible and are operating with a bigger budget
Cons
- Expensive, not for people with a small to medium marketing budget
Pricing
There are four pricing brackets:
Free: Basic options for content creation
Data-driven basic – $79 per month: AI helps content creation on all channels
Data-driven unlimited – $239 per month: Drives conversion with feedback-learning models
Enterprise – $999 per month: Uses historical data from your site and brand guidelines to create optimised content for your target audience
Word.ai, similar to Wordtune, is more optimised towards repurposing content than it is for writing it afresh. It can create new content, but is definitely focused on repurposing rather than new content creation.
Features
- Word.ai is integrated with Copyscape, which helps to give added peace of mind that all content is 100% fresh and original.
- It can make content easier to read, with an impressive level of clarity for an AI rewrite.
Pros
- Significant price reduction if billed annually vs monthly, and a custom account for enterprises
- Great at rewriting and clarifying old or sub-par content
Cons
- Not quite to the standard of other competitors when it comes to writing new content
Pricing
There are two main pricing brackets:
Standard – $57 per month or $27 per month if billed annually: Various rewrite options, from sentence to bulk articles
Enterprise – custom: Suitable for high volume, supports multiple accounts
Finally, another versatile alternative to Jasper with a wide range of pricing structures. It can be used to help make a wide variety of content, from blogs to product descriptions.
Features
- Writesonic can be used in a wide range of countries and supports over 20 languages.
- The ability to integrate SEMrush into the system helps with marketing, allowing for SEO optimisation during the process, rather than as an optional add-on at a later date.
- It has a built-in feature that fixes any grammar errors and gives the content a readability score.
- It comes with a word count limit, but there’s no limit to projects. At any one moment, up to four people can work on the project at a single time.
Pros
- Great for marketing professionals as a result of SEMrush integration
- Wide pricing range, with five different options from free to $95 per month
Cons
- Some users will find that Writesonic doesn’t have enough templates, with around half the number that Copy.ai and Jasper.ai offer
- The top bracket is more expensive than options like Copy.ai
Pricing
There are five pricing options:
Free: 10 credits (up to 5000 words)
Personal use – $15: 100 credits (up to 50,000 words)
Low usage – $25: 750 credits (up to 375,000 words)
Freelances – $45: unlimited credits
Startups and small businesses – $95: unlimited credits, priority support and higher quality generations.
