Whilst I’m undoubtedly a fan of Copy.ai and have reviewed the tool extensively on the site, there will come a time when you want to test the alternatives just to see what else is out there.
In this breakdown, I’ve put together ten of my favorites in terms of the types of AI copywriting tools that are as good as, if not better (in some respects) as Copy.ai.
Rather than drag-out a longwinded intro, let’s just get into the ten best alternatives on the market today.
Also if you liked this guide and want to see more of an in-depth comparison with a leading AI copy tool, check out my Jasper vs Copy.ai review in its entirety.
Along with Copy AI, Jasper AI is most probably the other biggest name in the emerging industry of AI copywriting tools. Formerly known as Jarvis AI, the tool is packed with valuable features that make it similarly competitive to those offered by Copy AI.
Features
- Jasper features some impressive partnerships with other writing tool companies, integrating their services into the writing tool. These integrations include Surfer SEO, an excellent tool for optimising content, the editing software Grammarly, and a plagiarism checker called Copyscape.
- For those who are concerned about finding AI writing tools difficult to get a hang of, Jasper has a great selection of training videos, articles and courses to help you become an expert at using their service.
Pros
- Packed with features, some of them a result of their impressive industry partnerships
- Helpful for a wide range of users, from those in e-commerce to general topic bloggers
- Strong community to help brainstorm and problem solve, especially on their Facebook group
Cons
- Relatively expensive, with no free plan for users who just want to get a feel for the tool - only a five-day trial
- Compared to other tools, can be difficult to use
Pricing
Jasper AI offers two main pricing options, both of which scale depending on how many words you need to use per month:
Starter – from $29 per month: 20,000 words per month, 50+ AI copywriting skills, unlimited projects
Boss mode – around $99 per month: 100,000 words per month, blog post creator, long-form document support
For those looking for a tool that will help with design in addition to just content writing support, Simplified might provide an excellent alternative to Copy AI. While it does provide a creative environment, it doesn’t quite offer the same copy-centred tools that options like Jasper AI do.
Features
- It’s suitable for international users who need to write in a variety of languages, featuring support in over 20 languages.
- In addition to creating copy, it features tools that can help you to create video content and graphic design, and then publish that content on social media. Some of these features require higher subscription levels, meaning they’re not universally available.
- For those of you who are working as part of a broader team, Simplified has some great tools that facilitate easy collaboration, making it a lot simpler to work on projects together.
Pros
- A mobile-friendly option with handy integrations, suitable for use with Pixabay, Shopify and Google Drive
- A friendly range of pricing solutions, with affordable options aimed at a wide variety of users
- Great when it comes to making creative content, not just blocks of written content
Cons
- Not the best tool if you mainly need to write copy and long-form content
Pricing
Simplify currently offer 4 different pricing solutions:
Free: 1000 words per month
Small teams – $12 per month: 20,000 words per month
Business – $24 per month: 50,000 words per month
Growth – $99 per month: unlimited words
Anyword is an AI copywriting tool that focuses on creating the best short-form content possible, especially in terms of search engine optimisation.
As you write, it gives your content an SEO grade, allowing you to create content that hits all the key metrics with relative ease.
That being said, it’s not the cheapest option; other than their free plan, all of the paid solutions are pretty pricey, with their top-tier options coming in at an eye-watering cost.
Features
- The main feature that people choose Anyword for is the way the tool takes data surrounding your organisation and turns that into actionable advice to make excellent content. This essentially does the job of multiple tools for you, removing the need for complex keyword search engines, SEO optimisation tools, and grammar checkers.
Pros
- Makes excellent use of current and historical data, turning it into highly effective optimised content
- Incredibly effective for businesses with a reasonable budget who want to see rapid results
Cons
- Not suitable for businesses with a small marketing budget or for bloggers who aren’t too concerned about driving traffic
Pricing
Anyword currently offers four different pricing solutions, all of them quite expensive:
Free: Simple content creation tools
Data-driven basic – $79 per month: Content creation assisted by AI, suitable for all media channels
Data-driven unlimited – $239 per month: Content that drives conversion with a built-in feedback-learning model
Enterprise – $999 per month: Leverages historical data from your business’s website to create optimised content, while adapting it to suit your brand guidelines
Article Forge is a great tool for creating lengthier articles and other pieces of long-form copy. While it’s excellent at its intended purpose, if you’re looking for something that can handle shorter-form content creation such as ads and social media posts, you may want to look elsewhere for a more suitable solution.
Take a look at my Article Forge review for the specifics on who should (and shouldn’t) be using this tool.
Features
- Article forge can be connected to whichever CMS you use, allowing you to directly post articles on your website. In the long run, this can significantly cut the amount of time you spend copying, pasting and reformatting, making the content creation process a lot more efficient.
- It also features the popular plagiarism checker, Copyscape, helping you to check that all the content it provides you with is in fact original.
Pros
- Well priced and higher word limits than some of the other solutions on this list, with affordable solutions for most user
- Intuitive user design, making it one of the easier AI writing assistant tools to get the hang of using
Cons
- Not ideal for short-form copy like product descriptions or ads - that being said, it’s not intended for that purpose
Pricing
At the time of writing, Article Forge offers three different pricing options, with each of them offering a free trial:
Basic – $13 per month when billed annually: 25,000 words per month
Standard – $27 per month when billed annually: 250,000 words per month
Unlimited – $57 per month when billed annually: Unlimited words per month
ClosersCopy is one of the only options on this list that uses its own AI solution to create original content. While most AI writing tools use GPT-3, the popular deep learning content generator tool, ClosersCopy decided to create its own version; initially, it was susceptible to a higher than normal number of bugs, but as time goes on, it’s becoming increasingly reliable. If you’ve tried out other tools that exclusively use GPT-3, and have found that you don’t get along with them, you might be pleasantly surprised by the content created by ClosersCopy.
Features
- ClosersCopy comes with an integrated SEO tool that helps you to edit your content as you go along, keeping ranking factors in mind throughout the process rather than treating it like an additional extra to be tacked on.
- ClosersCopy features an impressive array of languages and templates, with writing supported in over 120 languages and 900 available templates. If you need to create content in a lot of niche languages, this will no doubt be highly useful.
Pros
- A versatile tool with impressive language support and a wide variety of templates
- Excellent as an alternative option for people who don’t get along with the content produced by the GPT-3 autoregressive language model using tools
- Handy integrated SEO tools
Cons
- Not the most affordable option, with a relatively high entry price
- The AI model it uses is potentially more buggy than GPT-3 solutions
Pricing
ClosersCopy currently offers three main pricing solutions, all of them reasonably expensive. They do however sometimes offer lifetime options, where you get lifetime access for a one off fee:
Power – $49.99 per month: 300 AI runs per month, 50 SEO audits, 2 seats (you + team member)
Superpower – $79.99 per month: Unlimited AI runs + SEO audits, 3 seats (you + 2 team members)
Superpower Squad – $99.99 per month: Unlimited AI runs + SEO audits, 5 seats (you + 4 team members)
Writesonic is a great Copy AI alternative that’s similarly versatile, and aimed at a wide variety of users. With its broad range of pricing structures, from free to small business, there’s likely an appropriate option for all users.
Features
- Writesonic supports 25+ languages – around the industry average, and likely enough for most users.
- It features SEMrush integration capabilities, which is highly beneficial when it comes to SEO. For users who are already familiar with SEMrush, this will make using the tool even easier to use.
- It’s a great tool when it comes to collaborative work – there’s no limit on how many projects you start, and up to four people can work on a project at a time.
Pros
- Highly affordable with an impressive range of pricing solutions aimed at a wide range of different users
- Handy SEMrush integration to assist with optimisation efforts
Cons
- Only half the number of templates as Jasper AI and Copy AI, which could be a cause of annoyance for some users
Pricing
Writesonic currently offers three different pricing options. How much each costs depends on how many words and users you require – the price also differs depending on the quality of writing you choose, with options ranging from ‘economy’ to ‘premium’:
Free trial: 2500 words at ‘premium’, or 6250 at ‘good’
Short form – from $10 to $26.67 per month: from 12,000 words at ‘premium’, or 120,000 words at ‘economy’
Long form – from $13 to $666 per month: from 19,000 words at ‘premium, or 190,000 words at ‘economy’
Rytr is a great, affordable mid-range solution aimed at the centre of the field. It may not come with all the bells and whistles associated with some of the competitors, but it’s an affordable, versatile tool that will be more than enough for most users.
Features
- The tool features a variable tone of voice, with 20 different options to choose between. If you’re a freelance marketing professional working with multiple brands, this is bound to come in handy when it comes to matching their brand voice.
- Rytr also features a paraphrasing tool, similar to the one provided by Quillbot, that can help you to freshen up existing content. This is a handy tool for writers who need to repurpose or otherwise change content that they’ve already written in the past.
Pros
- Great array of educational content, with the opportunity to have a real say on potential improvements
- One of the most affordable AI writing tools on the market
- Very useful ability to change the tone of voice to match different brands and uses
Cons
- A limited number of templates - just 30 available, which is one of the lowest among the options contained in this list
- The content produced tends to require more alternations than the other main competitors, meaning the content creation process takes more time
Pricing
Rytr currently offers three different pricing brackets:
Free plan: 10,000 characters per month
Saver plan – $9 per month: 100,000 characters per month
Unlimited plan – $29 per month: Unlimited characters per month, dedicated account managers, priority support
For users who need to create content optimised for e-commerce sites, Copysmith.ai will likely be the most appropriate solution on this list. It is suitable for uses other from e-commerce, but it’s definitely designed to come up with short-form content like ads and product descriptions.
Features
- Copysmith.ai is great when it comes to integration; it can seamlessly be used alongside Faze SEO, Shopify, Google Ads and WooCommerce to create impressively effective optimised content.
- It’s a great tool for use with a larger team, with heaps of useful collaborative features.
Pros
- Excellent when it comes to managing e-commerce sites and working on SEO, with a range of valuable integrated tools
- Great for international sites, with support in over 60 languages
- A handy plagiarism checker that works on a credit-based system
Cons
- No ideal when it comes to long-form content creation like blog and article writing
- Only a limited number of templates - just 30 compared to the 100 plus you get with Copy.ai and Jasper.ai
Pricing
Copysmith.ai currently offers three different pricing options, one of which you need to contact them directly about:
Starter – $19 per month: 75 credits (40k words) to use each month, with 20 plagiarism checks
Professional – $59 per month: 400 credits (260k words) to use each month, with 100 plagiarism checks
Enterprise – contact Copysmith.ai: Up to unlimited words and plagiarism checks, depending on the specific arrangement
Like Wordtune, Word.ai is a tool that focuses more on paraphrasing existing content than writing totally new content. It’s capable of creating fresh content based on prompts, but if that’s your intended use, you might find other options on this list to be more suitable.
Features
- It comes with Copyscape integrated, so you’ll always be sure that the content you get is totally original.
- It can be used to make complex content more accessible, which can be great for reviewers or writers in academic niches.
Pros
- Affordable, especially when billed on an annual basis
- Excellent for repurposing existing content and making complex articles more accessible to a wider audience
Cons
- Not on the same level as some of the other tools on this list if you intend to create new content based on only prompts
Pricing
Word.ai currently offers two different pricing options:
Standard – $57 billed monthly, $27 per month when billed annually: Suitable for bulk rewrites, with variable levels of access
Enterprise – custom: Suited to exceptionally high-volume usage, with a personal account manager
Finally, we have my review of Wordtune, a tool that excels when it comes to touching up and rewriting content. It’s more focused on editing than content creation, compared to the other tools listed above, closer perhaps to tools like Grammarly than Copy AI. As a result, it can be used alongside AI-powered content creation tools, helping you to create excellent quality copy.
Features
- With the adjustable style feature, it’s easy to rewrite content to match your brand or client’s tone of voice.
- The ‘lengthen’ and ‘shorten’ features help you to match word counts without having to manually cut or add content yourself.
Pros
- Highly affordable, with the premium option offering a lot for under ten bucks per month
Cons
- At the time of writing, it’s only available in English
- Does not cater to creating content afresh based on just a prompt
- Doesn’t come with any templates
Pricing
There are currently three different pricing options for Wordtune:
Free: Ten sentence rewrites per day
Premium – $9.99 per month when billed annually: Unlimited rewrites, unlimited tone changes, unlimited ability to shorten and expand
Premium for teams – contact Wordtune directly: The same as the premium option but optimised for team use
