The 10 best digital tools for copywriters

Table of Contents

First up, we’ve got Jasper, an AI writing tool. For those of you who aren’t familiar with AI writing tools, they’re a relatively new addition to the market, using machine learning and AI to create fresh content for a wide variety of applications.

Luckily for copywriters, these tools can’t replace humans completely. The content that they come up with is rarely perfect the first time around, and often needs a fair bit of editing. They can save you a lot of time though and can be surprisingly useful for coming up with fresh ideas.

Jasper is one of the more popular options currently available. You can choose different word limits depending on which pricing option you choose, and then buy more words if you run out. It also lets you adjust the tone of voice that the content is written in, and it can write that content in more than 25 languages.

Prices start at $29 per month, with the more expensive Boss Mode coming in at $59 per month. It’s not the cheapest option on the market, but an increasing number of copywriters are swearing by it as a tool.

Grammarly is a writing aid that helps you to fine-tune the content you write. Unlike Jasper, it doesn’t write the content for you, but it does have a number of options that help you to avoid any errors and suggest better sentence options.

There’s a free version, which is enough for a lot of copywriters. It provides simple things like spell checks and basic grammatical suggestions like missed commas and conjugation errors. For copywriters who want a hand with proofreading the content they write, even the free version is massively helpful. It’s a step up from the spellcheckers that come with safari and tools like Word, and really helps to expedite the process of getting your content client-ready.

Grammarly premium is the paid-for option. It has over 400 checks and features, which include plagiarism detection, suggestions for citations, and vocabulary suggestions. Smart suggestions help you write better sentences, rearranging the structure to make the content as readable as possible. For $30 a month, it provides a lot of benefits, and if billed annually, you can make significant savings, as it works out at $144 a year, or $12 per month.

Grammarly is a writing aid that helps you to fine-tune the content you write. Unlike Jasper, it doesn’t write the content for you, but it does have a number of options that help you to avoid any errors and suggest better sentence options.

There’s a free version, which is enough for a lot of copywriters. It provides simple things like spell checks and basic grammatical suggestions like missed commas and conjugation errors. For copywriters who want a hand with proofreading the content they write, even the free version is massively helpful. It’s a step up from the spellcheckers that come with safari and tools like Word, and really helps to expedite the process of getting your content client-ready.

Grammarly premium is the paid-for option. It has over 400 checks and features, which include plagiarism detection, suggestions for citations, and vocabulary suggestions. Smart suggestions help you write better sentences, rearranging the structure to make the content as readable as possible. For $30 a month, it provides a lot of benefits, and if billed annually, you can make significant savings, as it works out at $144 a year, or $12 per month.

With writing, more is often less. With copywriters, it’s often the case that you end up creating content just to hit a word count – it’s important to avoid this if you want to create useful, easy-to-read copy.

Hemingway editor, named after the famously concise author, is an editing tool that helps writers to tighten up their content. It makes a number of suggestions; this includes grading sentences based on how hard they are to read, and alerting you to cases where the passive voice has been used.

There is a free web version. You simply paste your content into the box, and it gives you instant suggestions. You can then edit it and copy and paste it back wherever you’re working on the content. This can be a bit of a pain, but it’s a free service.

The app can be purchased for a one-time fee of $20. It’s much more convenient to use and gives a full analysis that the free option doesn’t provide. If you find that you get along with the style that Hemmingway editor encourages, you might find that it’s a great addition to your toolbox.

When you’re creating content as a copywriter, you need to know that you’re writing about topics that people are genuinely interested in. To provide value, you need to be answering questions that people are actually asking and searching for. If you aren’t, you’ll just be putting content out onto the internet that people will never interact with.

Answer the Public massively simplifies keyword research by displaying useful information on commonly searched for questions in easily interpretable infographics. It breaks searches down into different categories – will, can, where, which, what, when, who, why, are, and how.

This can be a massive aid in coming up with useful topics to write about, especially if you’re struggling to find inspiration on a given topic. The free version is what most people choose to use – it’s incredibly useful as free tools go, and most people don’t feel the need to upgrade to the pro plan.

If you do decide you want more, the pro plan starts at $99 per month. You get more data in your search results, up to three users, unlimited searches, and can compare data over time. If paid annually, you’ll be billed $948 up-front, saving 20% over the monthly billing plan.

When it comes to writing SEO content, the search engine that copywriters should be trying to rank highly on is Google. Understanding Googles algorithms and search trends is an essential part of producing content that ranks highly, and luckily, Google Trends provides a lot of free data on the subject.

In this sense, Google Trends is similar to SEMrush and Answer the Public. It isn’t a question of choosing one over the others though – each can provide a different, equally useful perspective on search trends and data.

Google Trends differs slightly from keyword planners – rather than giving hard data in the form of search numbers for a topic, it shows how the interest in that topic varies over longer periods of time. For copywriters who’re interested in creating sustainable content and giving valuable advice on the long-term viability of a given topic, it can be incredibly useful.

One of the great things about Google Trends is that it’s completely free. There are no limits to how many searches you can do, and as the data provided is published by the dominant search engine itself, you can be pretty sure that it’s reliable.

Buzzsumo is essentially a tool that allows you to see what topics are trending at any given time. You can search any topic and see how many people are interacting with that subject online, providing insights into a wide variety of different platforms. Rather than just showing keyword data, it provides a whole host of other insights into what makes content on a specific topic successful. These further insights can be incredibly helpful when it comes to planning a successful content strategy campaign.

It provides insights into which platforms a given topic is most prominent on, what kind of material is most effective at conveying those ideas, what the best length of content is, what the best day is to publish content on a given topic, and many other topics. You can also complete analyses on competitors, establishing the effectiveness of their campaigns to see what you can copy and what you should do better.

Buzzsumo has a free option, which provides you with 10 searches per month. This is enough to get a hang of the system and will be suitable if you’re just creating content for your own site, if it’s below a certain size. The pro plan is $99 per month and comes with unlimited searches, along with a whole host of other useful features.

While this one isn’t directly related to copywriting itself, it will likely be very useful for a wide variety of copywriters. Whether you run a small business or work as a freelancer, both incredibly common options among the copywriting community, you’ll need a way to keep track of your finances.

Sage is an accounting solution that aims to make the accounting process self-sufficient and a lot simpler. It helps with invoicing, automates your bookkeeping, gives useful insights into cashflow, and helps with meeting various tax requirements.

It isn’t free, but it takes a lot of the hassle out of the bookkeeping process, meaning that you don’t have a mad dash at the end of the year when it’s time to pay your taxes. It costs $15 a month, and you can currently get three months free when you sign up. Compared to the cost of a traditional accountant, this is a significant saving.

Even if you do need the help of an accountant, it will mean that all your data is in a far more accessible form, meaning that they can help you at a fraction of the cost.

Copywriting Examples is a site that provides an incredible way of learning more about marketing and copywriting techniques. It provides, as the name suggests, copywriting examples, and then breaks each one down, explaining the techniques used and what exactly makes it a successful piece of copy.

Copywriting is an art, a key part of the marketing process. You can take writing courses, read books on copywriting techniques, but an integral part of learning anything is often simply looking at examples.

Copywriting Examples provides an interactive way of learning and can spark ideas in real-time if you’re struggling to find inspiration. You don’t need to go on the site for hours – it could take five minutes of scrolling for you to have a breakthrough, a eureka moment that helps you create just the headline you needed.

It’s a free site, and the value you can get from perusing for a few minutes is significant. The mother site, Marketing Examples, provides further tips on other subjects related to marketing. You can search for different marketing styles, audiences, and content types, until you find just the right tips for your exact niche.

First impressions matter. This is true for almost every subject you can imagine, including copywriting. If people aren’t hooked from the beginning, they won’t go on to read the rest of your content. It doesn’t matter if your third paragraph provides an absolutely invaluable insight into a specific topic, if the headline doesn’t grab someone’s attention, they won’t even get that far.

Sharethrough’s Headline Analyzer helps you to optimise your headlines, ensuring that you draw potential readers in at that crucial moment. The site gives your headline a score, and a number of easily actionable tips to directly improve that score and make your headline more effective.

The tool is free and incredibly easy to use. The format in which the tips are given is easy to interpret and not at all overwhelming, and you can click on each tip for further information on how to carry out that specific piece of advice. The score is based on a multivariate linguistic algorithm, which considers over 300 variables, and you can find out more about how the scoring system works on Shakethrough’s site.

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Emily

Emily is a Senior Web Designer and co-founder of Digital Tool Report. She loves to keep up with the latest digital and tech trends and works with advanced programmes and softwares in many sectors.
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